Tag: Wireless pricing

Reflecting On Ting

Christian 6 Comments

Ting had a phenomenal reputation for its customer support. Given that lackluster support is par for the course in the cellular industry, it’s particularly impressive that Ting managed to buck the trend while offering a low-cost service.

Earlier this month, DISH acquired Ting’s subscriber base. DISH’s customer support has a lousy reputation. I’m worried that a lot of what made Ting special will disappear as subscribers gradually become integrated with DISH.

While I’m sad to see Ting changing, the recent moves were reasonable for Tucows, Ting’s parent company. Here’s a screenshot I took showing the change in Tucows’ share price in the handful of hours after the news about the acquisition of Ting’s subscribers went public:

Tucows' stock rose over 16%

Changes for Ting subscribers

I’ve found Elliot Noss, Tucows’ CEO, and many of Ting’s employees to be unusually straight talkers. While understandable, it was a bit disappointing that some of the usual candor was missing in statements and discussions related to the acquisition. Still, light was shed on important factors that could affect Ting subscribers going forward. The excerpts below come from Elliot Noss’ Reddit post.

Pricing

For those following, DISH is now becoming a fourth competitor in mobile with T-Mobile taking over Sprint. We are going to help them grow their business and try and make tens of millions of customers as happy and satisfied as you all have been. And for you, soon, DISH will be offering much improved pricing.

I have no reason to doubt that prices will come down. Ting did a great job pushing forward pay-for-what-you-use pricing, but Ting’s data charges haven’t been competitive with the rest of the market for several years. While I expect data prices will come down, I don’t know if DISH will let Ting’s customer base stick with pay-for-what-you-use pricing indefinitely.

Customer support

Our customer service people will still be the ones answering your calls, etc. for the first while and before they are not we intend to help DISH be able to provide service that has you just as happy.

In my view, Ting managed to offer far better support than any of the major carriers offer their own, postpaid customers. I seriously doubt DISH’s customer support will offer the same quality that Ting’s support agents offer.

T-Mobile’s Misleading Claims About Its Four Unlimited Lines For $100 Deal

Christian Leave a comment

Yesterday, T-Mobile shared a press release announcing deals the company is about to launch. Starting July 24, T-Mobile will offer four lines on its Essentials plan for $25 per line each month. The Essentials plan is the most basic of T-Mobile’s postpaid unlimited plans.

Customers making use of T-Mobile’s deal on the Essentials plan will have the option to take advantage of a second promotion on the Samsung Galaxy A71 5G:1

If you need 5G phones too, for just $5 more per line, get four lines for $30 each per month, plus taxes and fees with autopay on T-Mobile Essentials PLUS four Samsung Galaxy A71 5G included with bill credits and eligible trade-in.

Bragging

At the beginning of its press release, T-Mobile brags about how unbelievable the upcoming deal will be:

Four lines for just $25/month each, an unheard of price point for unlimited postpaid.

T-Mobile brags again a bit later:

This price point with unlimited data has not been offered for everyone in postpaid wireless in, well, ever.

And then again:

This price point for unlimited postpaid is unheard of. As in, unlimited high speed data at this price has never been offered before for everyone in postpaid wireless in the history of ever.

Despite T-Mobile’s claims, this isn’t the first time we’ve seen postpaid unlimited plans at this price point. Sprint previously offered its Unlimited Kickstart plan for $25 per line.

Note how the caveat word “postpaid” shows up in each of T-Mobile’s boasts. Prepaid brands Visible and Cricket offer four lines for $100. Other prepaid carriers have offered similar deals in the past. Unlike T-Mobile, both Visible and Cricket include taxes in the $100 list price of their four-line plans.

No high-priority data

Postpaid plans tend to have features that prepaid plans do not. Notably, postpaid service is likely to come with high-priority data during congestion. While T-Mobile’s Essentials plan is postpaid, it does not include high-priority data.

T-Mobile’s statements are a bit disingenuous. It’s strange for the company to brag about how the upcoming deal will involve postpaid service while neglecting to mention that a major feature people associate with postpaid service is missing.

AT&T Prepaid Adds 6 Month Option To Its 8GB Plan

Christian Leave a comment

In one of my recent posts, I discussed the awesome deals AT&T is offering on its prepaid plan with unlimited minutes, unlimited texts, and 8GB of data each month. At the time I wrote the post, AT&T offered the plan with three different price structures:

  • Month-to-month payments ($40 per month)1
  • Three months purchased upfront ($33 per month or $180 total)
  • One year purchased upfront ($25 per month or $300 total)

Now, AT&T has added another option. Customers that purchase six months of service upfront can get the 8GB plan for $30 per month.

Before AT&T added the six-month option, I was comparing AT&T’s plan to Mint Mobile’s 8GB plan. The plans look even more similar now that both carriers offer 3, 6, and 12-month payments options.

Abstract photo representing wireless technology

Variable-Rate Pricing, Network Switching, and Mobile X

Christian Leave a comment

Urban planners have a joke: “You aren’t in traffic; you are traffic.”

While most people consider how long they’d have to wait in traffic if they travel, almost no one thinks about how much worse they’d make traffic for everyone else.

Conventional tolls charge road users the same rates all the time. Variable-rate tolling is a clever alternative. Under that approach, people pay high tolls when roads are congested. Tolls are low (or non-existent) when roads are wide open. When managed well, variable-rate tolling can lead to huge improvements in efficiency.

Conventional cellular pricing is inefficient

Most of the time, cell phone networks are not at their max capacities. In these situations, a mobile subscriber can use data without degrading service quality for other users on the network or incurring substantial costs for the network operator. On the other hand, network capacity is a precious resource when networks are congested.

With conventional wireless price structures, a gigabyte of data use costs a subscriber the same amount regardless of how congested a network is. There’s a sense in which it would be way more efficient to vary the cost subscribers pay for a gigabyte based on how congested a network is.

With variable-rate pricing, people with money to burn and a need for high-performance could get great speeds all the time. Budget-sensitive consumers could get super cheap data most of the time, then reduce data use when bandwidth is in high demand.

Network switching

If a small town could have its entire population covered by one cell tower, multiple networks may still build towers. In some sense, this is horribly inefficient. On the other hand, it’s unsurprising given the structure of the wireless industry in the U.S. While roaming agreements allowing subscribers to use other carriers’ towers do a lot to reduce inefficiencies like these, the situation is far from optimal. Mobile phone subscribers are at the whims of whatever roaming agreements are in place between network operators.

Imagine an individual T-Mobile subscriber is out of the range of T-Mobile’s network and near another network’s tower. What if the subscriber could pay for temporary coverage from the tower? It’s not an option today, but there’s no technical obstacle making it impossible.

Google Fi uses a form of dynamic network switching that has huge benefits. While Google Fi typically uses T-Mobile’s network, Fi subscribers are automatically switched to Sprint or U.S. Cellular when those networks can deliver better performance.1 Currently, only a tiny portion of U.S. consumers have access to this kind of network switching.

If more carriers embrace dynamic network switching, consumers will benefit. If dynamic network switching is combined with variable-rate pricing, consumers will benefit enormously.

Mobile X

Yesterday, Peter Adderton, the founder of Boost Mobile, began to tweet teasing a new carrier he’s working on called Mobile X:

While the first tweet was vague, it seemed to hint at some of the unconventional features I’d like to see. Today, Adderton shared a more promising tweet:

The image is the part I find most interesting. While I don’t know what Adderton is building, the mockup interface sure looks like it fits with a service that involves both dynamic network switching and user-selected levels of service quality.

Picture of a broken phone

Is Phone Insurance Worth It?

Christian Leave a comment

Phone insurance usually isn’t a good deal. Companies offering phone insurance plans typically intend to make a profit. These companies profit when customers, on average, pay more into insurance programs than they get paid out.

When considering the costs of phone insurance, think in terms of a long time horizon. One of Verizon’s insurance plans, Verizon Protect, costs $17 per month. Imagine you purchase a new phone from Verizon for $600 then insure it with Verizon Protect. If you use the phone for three years and keep it insured the whole time, you’ll end up making 36 payments of $17. After three years, you’ll have spent $612 on insurance. That’s more than the original cost of the phone!

Considerations

Whether phone insurance is worth it will depend on your situation:

  • How much would you have to pay for insurance?
  • What would it cost to replace your phone without insurance?
  • What sort of deductible would your insurance plan have?
  • How risk-averse are you?
  • How careful are you about protecting your phone?
  • Would phone insurance offer any added conveniences (e.g., extra-fast repairs)?

Examples

High-end phones

I recently purchased a Samsung Galaxy S20 from Verizon. The phone has a list price of about $1,000. For $17 per month, I can cover the phone with Verizon Protect. While Verizon primarily pitches that protection plan, there’s another plan called Wireless Phone Protection that offers similar coverage for only $6.85 per month.

The Wireless Phone Protection plan comes with a $200 deductible on the S20. Since it would normally cost me $1,000 to replace the S20, the insurance plan could save me up to $800.

The protection plan’s monthly fee works out to be less than 1% of the amount I would save if I lost or destroyed my phone. I’m clumsy and tend to put my phones through a lot. There’s a greater than 1% chance I’ll break or lose my S20 in any given month. Accordingly, the insurance plan would offer me good value in the short term.

Depreciation

Today’s high-end phones will be tomorrow’s budget phones. While the S20 has a list price of about $1,000 today, it’ll be cheaper in the future. If Verizon still sells the phone in three years, it’ll cost far less.

While the replacement cost of my phone will decline over time, the rate I pay to insure it won’t. In some cases, it can make financial sense to (a) insure a high-end phone briefly after purchase and (b) drop the insurance at a later time.

Budget phones

Most companies don’t closely match the cost of insurance plans to the value of a phone. My favorite budget-friendly phone right now is the Motorola G7 Play. It costs $130 from Motorola. Verizon’s Protect plan still costs $17 per month for the G7 Play. The Wireless Phone Protection plan still costs $6.85 per month.

The G7 Play is not worth insuring. The phone has a $9 deductible. Verizon’s insurance would only save me $121 if I lost or broke a G7 Play. In just eight months, the Verizon Protect plan would cost more than a brand new device.

Self-insurance

In most cases, I recommend that people self-insure their phones. While the peace of mind you can get from an insurance plan is nice, the companies offering the plans usually come out ahead of consumers.

Some people will argue that self-insurance isn’t always reasonable. Today’s fancier phones are expensive. Many people would have trouble covering a big, unplanned hit to their finances. In my view, most people who cannot afford to self-insure are buying phones that are too expensive. Some of today’s budget phones are great. Self-insuring is easier with a low-cost device.

AT&T Matches T-Mobile’s $15 Plan

Christian 2 Comments

Last week, T-Mobile began offering a plan with unlimited minutes, unlimited texts, and 2GB of data for only $15 per month. A few days later, AT&T responded by offering its own $15 per month plan with unlimited minutes, unlimited texts, and 2GB of data.

Plan terms

I dug around to learn about the plan’s policies. Here are my impressions at the moment:

  • New subscribers need an AT&T prepaid SIM (costs $4.99).
  • Mobile hotspot and tethering are permitted.
  • Unused data rolls over for one month.1
  • Taxes and fees are not included in the $15 base price.
  • Unlimited international texting to over 100 countries is included.
  • Streaming video traffic will be throttled by default, but subscribers can turn the throttle off.
  • The plan is not eligible for AT&T’s discounts for paperless billing or automatic payments.
  • Data has a soft cap—once 2GB of regular data has been used, additional data can be used at significantly reduced speeds.

Limited time offer

AT&T has repeatedly described its new $15 plan as a promotion and a limited time offer. I don’t know when the plan will cease to be available.2

T-Mobile Connect vs. AT&T’s plan

AT&T’s $15 plan has a handful of substantial advantages over the $15 T-Mobile Connect plan:

  • AT&T has better nationwide coverage.
  • SIM cards are cheaper from AT&T ($5 vs. $10).
  • Only AT&T offers data rollover.
  • AT&T has a soft cap on data, while T-Mobile Connect has a hard cap.

However, it’s not clear how long AT&T’s plan will be around. People who take advantage of AT&T’s offer today won’t necessarily get the same great deal each month for the foreseeable future. On the other hand, it looks like the T-Mobile Connect plans will continue to be available to new and existing subscribers for years.

Update: The $15 plan from AT&T is no longer available.

Image representing the idea of a network

T-Mobile Connect Launches With $15 Per Month Service

Christian 11 Comments

In November 2019, T-Mobile committed to offering a new, budget plan if a merger between T-Mobile and Sprint was approved:1

[The New T-Mobile will offer a] competitive $15 per month prepaid option– half the price of the lowest T-Mobile plan today – to EVERYONE, especially lower-income consumers.

T-Mobile launched that plan last week. I didn’t expect it to be available so soon. It looks like the plan’s rollout was accelerated in response to the coronavirus:2

T-Mobile Connect was announced in November of 2019 as part of 5G for Good – the first planned Un-carrier moves for the proposed New T-Mobile – but in response to customer needs in these trying times, the Un-carrier is launching it this week.

Plan versions

The new T-Mobile Connect plans come with unlimited minutes and texts. Subscribers have two options for their data allotments:

  • 2GB plan – base price of $15 per month
  • 5GB plan – base price of $25 per month

Taxes and fees are not included in the base price of either plan. T-Mobile plans to boost data allotments by 500MB each year:3

T-Mobile Connect also has an Annual Data Upgrade, giving customers an additional 500MB of monthly data, every year, at no additional cost, for the next five years.

Plan terms

I’ve read through a lot of detail’s T-Mobile’s published about the plan. Here are my biggest takeaways from that reading:

  • New subscribers must purchase a T-Mobile SIM card for $10.4
  • International roaming is not available for T-Mobile Connect plans.
  • Data has a hard cap. Subscribers who’ve used all their regular data cannot continue to use the internet at reduced speeds.
  • Up to five T-Mobile Connect lines can be combined on a family plan. Line prices stay constant regardless of the number of people on a plan.
  • Mobile hotspot and tethering are permitted.
  • Video is throttled to 480p by default, but subscribers can turn off throttling.

Metro’s offer

T-Mobile’s flanker brand, Metro, will temporarily offer a plan similar to T-Mobile’s $15 plan:5

For the next two months, Metro is offering a $15 plan – that’s half the price of the current most affordable plan. For 60 days after customers activate, it’s just $15 per month for unlimited talk and text plus 2GB of high-speed smartphone data.

Unless I’m missing something, it seems like anyone who’s torn between the T-Mobile’s $15 plan and Metro’s plan should go with T-Mobile.

My take

T-Mobile’s Connect plans will be a great option for budget-sensitive consumers that don’t use a ton of data. Based on what I’ve seen so far, it looks like subscribers on the Connect plans will have a level of priority on par with most of T-Mobile’s postpaid subscribers. If my speculation is accurate, that may give the Connect plans a big advantage over the budget-friendly plans offered by many of the MVNOs that operate over T-Mobile’s network (e.g., Mint Mobile).

Earlier today, I placed an order for the $15 per month T-Mobile Connect plan. I’ll write more about it once I’ve had a chance to trial the service.

Twigby Launches Smart Value Plans

Christian Leave a comment

The MVNO Twigby just launched a handful of what it calls “Smart Value Plans.” These plans are an alternative to plans using Twigby’s build-your-own-plan structure.

Each of the new plans comes with unlimited minutes and texts. The plans differ in their data allotments. Twigby has a 3GB, 5GB, and 10GB Smart Value Plan. The new plans cost a bit less than an equivalent plan would cost under Twigby’s old build-your-own-plan structure.

Monthly DataNew PriceOld PriceSavings
3GB$20$2829%
5GB$25$3324%
10GB$35$4319%

For the first six months of service, Twigby offers customers 25% off the prices above.

U.S. Telecom Companies Take The “Keep Americans Connected” Pledge

Christian Leave a comment

In response to coronavirus-related threats, the FCC recently asked a large number of U.S. broadband and telephone companies to take the Keep Americans Connected Pledge. Companies that take the pledge commit not to cut off subscribers who fail to pay their bills for reasons related to the coronavirus. Companies further pledge to waive late fees for subscribers that fail to pay.

From a document on the FCC’s website:

The Keep Americans Connected Pledge reads as follows:Given the coronavirus pandemic and its impact on American society, [[Company Name]] pledges for the next 60 days to:(1) not terminate service to any residential or small business customers because of their inability to pay their bills due to the disruptions caused by the coronavirus pandemic;(2) waive any late fees that any residential or small business customers incur because of their economic circumstances related to the coronavirus pandemic; and(3) open its Wi-Fi hotspots to any American who needs them.

In a very short period of time, a ton of American telecom companies took the pledge. Here’s an incomplete list of players in the wireless industry that have already pledged:

  • AlticeUSA
  • AT&T
  • Comcast
  • Sprint
  • T-Mobile
  • TracFone Wireless
  • US Cellular
  • Verizon

It will be interesting to see how these companies’ commitments play out.

Tracfone’s $40 Per Year Plan

Christian 2 Comments

Tracfone is offering a super cheap annual plan through its eBay store. For $39.99, customers can get a plan with:

  • 365 days of service
  • 1200 texts
  • 1200 minutes
  • 3GB of data
  • Service over AT&T, Verizon, or T-Mobile’s network

The allotments of data, texts, and minutes last for an entire year and do not renew each month.

It’s awesome to see that the offer is available on AT&T and Verizon’s extensive networks. As I understand it, Tracfone will ship a SIM card for each of the three networks, and subscribers can then choose which network to use.

This is one of the best deals I’ve seen for an extremely low-use plan. Unlike some of the other companies offering ultra-cheap plans, I have a lot of faith in Tracfone. I’ve gone ahead and ordered a plan, and I expect to post an update once I’ve had a chance to trial the service. I don’t know how long this deal will be around for. Tracfone has suggested it’s a limited time offer.