Consumer Cellular Increases Data Limits

Yesterday, Consumer Cellular announced an increase in the data allotments it offers at different price points. The table below outlines the changes:

Monthly data costPrevious allotmentNew allotmentPercent increase
$50.25GB0.5GB100%
$102GB3GB50%
$205GB10GB100%
$3010GB16GB60%
$4020GB25GB25%

I spoke with a Consumer Cellular support agent who confirmed that these changes would automatically affect existing customers. For example, a customer who was paying $10 per month for 2GB of data will now be allotted 3GB of data per month at no extra charge.

It’s great to see a carrier improving customers’ plans without charging more or requiring customers to proactively opt-in to the changes. In some ways, it’s a bold business move. Customers who were paying $30 per month for 10GB could now downgrade to the $20 per month price tier and still receive 10GB of data. That said, I don’t expect a lot of customers will actually downgrade in response to the new pricing structure.