Cricket Wireless Store

Cricket Wireless Updates Plans

Yesterday, Cricket Wireless updated two of its phone plans.

The Core Unlimited plan (Cricket’s most basic unlimited plan) used to throttle data speeds to maximum of of 3Mbps. Cricket has bumped that up to 8Mbps. The plan’s price is unchanged.

Cricket also updated its plan that cost $40 for a single line. The plan used to include 5GB of data per month. Cricket has doubled that allotment to 10GB per month.

I expect that customers already on these plans will be automatically updated to the new plan structures, but I haven’t confirmed that with Cricket.

My take

I’m a fan of the recent changes. In the past, Cricket didn’t price its non-unlimited plans all that competitively. Doubling the data allotment on the $40 plan is a good step in the right direction.

In a review of Cricket that I published about a month ago, I wrote the following:

For most users, Cricket’s throttling won’t cause much trouble. Subscribers should still have an easy time browsing the web, streaming music, and streaming standard-definition video. Downloading apps and other large files may be a bit frustrating with Cricket’s throttled plans.

With the shift from a 3Mbps throttle to an 8Mbps throttle on the Unlimited Core plan, I feel more confident about my perspective on Cricket’s throttling.

Rethinking “Nationwide”

T-Mobile and AT&T started describing their 5G networks as nationwide once the networks covered over 200 million people. I’ve seen multiple people suggest that this is related to FCC rules. Allegedly, the FCC only allows networks to be described as nationwide when they cover over 200 million people. I’ve searched around, and I can’t find any FCC documents mentioning such a guideline.

As far as I can tell, the 200 million number comes from the National Advertising Division (NAD), a self-regulatory body for the advertising industry.1 Here’s an excerpt from a 2014 NAD publication:

NAD noted in its decision that it has applied a consistent standard for ‘coast to coast’ service for the past 10 years. In general, a wireless network can claim to be nationwide or coast to coast if the provider offers service in diverse regions of the country and the network covers at least 200 million people.

200 million people would make up about 60% of the U.S. population.2 I don’t think a network covering 60% of the U.S. population is nationwide in the common-sense meaning of the word. If networks with such lackluster coverage are advertised as nationwide, consumers will be misled.

The NAD should update its approach. The exact meaning of nationwide isn’t clear cut, but I think even a loose standard should be something like this:

Nationwide network: A network that covers at least 85% of the U.S. population and offers service in some parts of every state.

The NAD should probably frame its standard in terms of a percentage of the U.S. population covered (rather than a raw number of people covered). In 2004, 200 million people would have been almost 70% of the U.S. population.3 The NAD’s standard made more sense then. As the country’s population has grown, the NAD’s standard has become weaker.

AT&T’s 5G Coverage Now “Nationwide”

This morning, AT&T announced that its 5G network is now nationwide. By “nationwide,” I believe AT&T means that the service is estimated to cover over 200 million Americans. There are still plenty of parts of the country that are not covered by AT&T’s 5G service.

AT&T shared a few other noteworthy items in its announcement:

  • AT&T will add 5G support to the Unlimited Starter plan (the carriers’ most basic postpaid unlimited plan) at no extra charge on August 7.
  • Business customers on the Unlimited Web-Only plan will also get 5G support starting on August 7.
  • Cricket Wireless will begin offering 5G service on August 21.

On all of these plans, 5G service will only be available for subscribers with 5G-compatible devices.

5G Coming To Cricket Wireless

Today, AT&T came out with a press release stating that 5G service will be coming to Cricket Wireless. Here’s the relevant bit:

On Aug. 21, Cricket Wireless customers will be able to activate 5G service on the Samsung Galaxy S20+ 5G. More details soon!

As far as I can tell, Cricket has not yet updated its own web pages about 5G.

I expect Cricket subscribers will be able to access both AT&T’s sub-6 5G and AT&T’s ultra-fast millimeter wave 5G. While the S20+ will initially be the only 5G phone offered by Cricket, we should soon see the carrier offering more 5G-compatible devices. It may also be possible for Cricket customers to bring their own unlocked 5G phones to the service.

T-Mobile’s Misleading Claims About Its Four Unlimited Lines For $100 Deal

Yesterday, T-Mobile shared a press release announcing deals the company is about to launch. Starting July 24, T-Mobile will offer four lines on its Essentials plan for $25 per line each month. The Essentials plan is the most basic of T-Mobile’s postpaid unlimited plans.

Customers making use of T-Mobile’s deal on the Essentials plan will have the option to take advantage of a second promotion on the Samsung Galaxy A71 5G:1

If you need 5G phones too, for just $5 more per line, get four lines for $30 each per month, plus taxes and fees with autopay on T-Mobile Essentials PLUS four Samsung Galaxy A71 5G included with bill credits and eligible trade-in.

Bragging

At the beginning of its press release, T-Mobile brags about how unbelievable the upcoming deal will be:

Four lines for just $25/month each, an unheard of price point for unlimited postpaid.

T-Mobile brags again a bit later:

This price point with unlimited data has not been offered for everyone in postpaid wireless in, well, ever.

And then again:

This price point for unlimited postpaid is unheard of. As in, unlimited high speed data at this price has never been offered before for everyone in postpaid wireless in the history of ever.

Despite T-Mobile’s claims, this isn’t the first time we’ve seen postpaid unlimited plans at this price point. Sprint previously offered its Unlimited Kickstart plan for $25 per line.

Note how the caveat word “postpaid” shows up in each of T-Mobile’s boasts. Prepaid brands Visible and Cricket offer four lines for $100. Other prepaid carriers have offered similar deals in the past. Unlike T-Mobile, both Visible and Cricket include taxes in the $100 list price of their four-line plans.

No high-priority data

Postpaid plans tend to have features that prepaid plans do not. Notably, postpaid service is likely to come with high-priority data during congestion. While T-Mobile’s Essentials plan is postpaid, it does not include high-priority data.

T-Mobile’s statements are a bit disingenuous. It’s strange for the company to brag about how the upcoming deal will involve postpaid service while neglecting to mention that a major feature people associate with postpaid service is missing.

Confusing Names For LG’s New Budget Phone

LG recently launched a budget-friendly phone that several carriers are offering.

Aristo 5

The picture above comes from LG’s web page for the Aristo 5. However, LG is offering phones with nearly identical aesthetics and specs under at least six different names. The name varies depending on the carrier offering the phone.

I’ve seen similar phones launched under multiple brand names before, but I think LG’s new device sets a record for the number of names.

AT&T Prepaid Adds 6 Month Option To Its 8GB Plan

In one of my recent posts, I discussed the awesome deals AT&T is offering on its prepaid plan with unlimited minutes, unlimited texts, and 8GB of data each month. At the time I wrote the post, AT&T offered the plan with three different price structures:

  • Month-to-month payments ($40 per month)1
  • Three months purchased upfront ($33 per month or $180 total)
  • One year purchased upfront ($25 per month or $300 total)

Now, AT&T has added another option. Customers that purchase six months of service upfront can get the 8GB plan for $30 per month.

Before AT&T added the six-month option, I was comparing AT&T’s plan to Mint Mobile’s 8GB plan. The plans look even more similar now that both carriers offer 3, 6, and 12-month payments options.

Don’t Take Ookla Too Seriously

Ookla recently published its Q2 report on the performance of U.S. wireless networks. As I’ve discussed before, I’m not a fan of Ookla’s methodology.1 Because of my qualms, I’m not going to bother summarizing Ookla’s latest results. However, I do want to draw attention to a part of the recent report.

Ookla’s competitive geographies filter

In the last year or two, Ookla has restricted its main analyses to only account for data from “competitive geographies.” Here’s how Ookla explains competitive geographies:

To meet the definition of ‘competitive’ in the U.S., a zip code must contain samples from at least three top national competitors…but no competitor can have more than 2/3 of the samples in that zip code.

The competitive geographies filter mitigates some of the problems with Ookla’s methodology but also introduces a bunch of new issues.

Availability

Ookla’s latest results for 4G availability illustrate the issues:

Ookla 4G availability scores

Sprint unambiguously has the smallest coverage profile of the four nationwide networks.2 The competitive geographies filter makes Ookla’s availability metric so meaningless that Sprint can nevertheless tie for the best availability.

Lots of regions only have coverage from Verizon. All those data points get thrown away because they come from non-competitive geographies. Other areas have coverage from only Verizon and AT&T. Again, those data points get thrown out because they’re not from competitive geographies. What’s the point of measuring availability while ignoring the areas where differences in network availability are most substantial?

Giving Ookla credit

Despite my criticisms, I want to give Ookla some credit. Many evaluators develop complicated, poorly thought-out metrics and only share those metrics when the results seem reasonable. I appreciate that Ookla didn’t hide its latest availability information because the results looked silly.

Google Fi After The T-Mobile & Sprint Merger

Google Fi brought a lot of innovations and customer-friendly features to the wireless market. I’d argue that Fi’s biggest innovations have been in network switching. Subscribers using “Designed for Fi” phones can automatically switch between coverage from T-Mobile, Sprint, and U.S. Cellular’s networks.

Losing Sprint

Fi’s network switching is about to become a lot less interesting. Sprint’s network will disappear. U.S. Cellular doesn’t have a nationwide network.

The darker shade in the map below shows where U.S. Cellular’s network is available:1

Map of licensed U.S. Cellular markets

U.S. Cellular’s network does not cover the majority of the U.S. Once Sprint’s network is gone, Google Fi will be a T-Mobile-based carrier in many places.2

T-Mobile’s network will get better as it integrates Sprint’s assets, so I don’t expect Fi to decrease substantially in quality. However, Fi may become a much less competitive option in comparison to other carriers. There are a lot of carriers that run over T-Mobile’s network. These carriers will also offer better performance as T-Mobile improves its network. Some carriers using T-Mobile’s network are priced much better than Fi. For example, Mint Mobile sells a plan with 8GB of data, unlimited minutes, and unlimited texts for as low as $20 per month. Fi would charge at least $70 per month for the same level of usage.3

I don’t mean to imply Fi will be left in the dust. The carrier offers high priority data, amazing international roaming options, and a user-friendly experience. Many low-cost, T-Mobile-based carriers don’t have those elements. Can Fi convince subscribers that Fi’s premium features justify the service’s price tag?

Will MVNOs get squeezed?

Low-cost carriers may get squeezed by T-Mobile. When Sprint goes offline, MVNOs will have fewer networks they can offer service over. The reduction in options may allow T-Mobile to increase the rates it charges carriers that use T-Mobile’s network.4 While low-cost carriers may have no option but to raise the prices charged to consumers, Fi may be better positioned. Fi is fairly expensive. It’s unlikely T-Mobile would charge Fi so much that Google would struggle to stay in the market.

Piggy bank

AT&T’s Killer Deals On Prepaid Plans

AT&T tweaked its prepaid plans a little while back. I think some of the current offerings are awfully good for people who want a balance between cost and performance.

AT&T’s prepaid plan with unlimited minutes, unlimited texts, and 8GB of data is a particularly good option. This plan has enough data for most people, and as best as I can tell comes with the same level of priority during network congestion as most of AT&T’s postpaid plans. The plan has a base price of $50 per month, but there are several ways it can be purchased at a significant discount.

  • $40 per month on a month-to-month plan with automatic payments enabled
  • $33 per month with three months paid upfront
  • $25 per month with 12 months paid upfront

The plan is a solid competitor to Mint Mobile’s popular 8GB plan. Mint’s plan is priced a bit differently. New customers or those purchasing a year of service upfront can get Mint’s plan for as low as $20 per month.1 While Mint’s plan can be a bit cheaper, the carrier runs over T-Mobile’s network, which has a smaller coverage profile than AT&T. Mint subscribers will also have low priority data access, which could lead to slow speeds during periods of network congestion.

AT&T is also offering a pretty great deal on one of its prepaid unlimited plans. With automatic payments enabled, AT&T’s Unlimited Data Plus plan is only $50 per month. Unlike a lot of prepaid unlimited plans, subscribers on this plan will have high-priority data for the first 22GB of data use each month.