AT&T Prepaid Adds 6 Month Option To Its 8GB Plan

In one of my recent posts, I discussed the awesome deals AT&T is offering on its prepaid plan with unlimited minutes, unlimited texts, and 8GB of data each month. At the time I wrote the post, AT&T offered the plan with three different price structures:

  • Month-to-month payments ($40 per month)1
  • Three months purchased upfront ($33 per month or $180 total)
  • One year purchased upfront ($25 per month or $300 total)

Now, AT&T has added another option. Customers that purchase six months of service upfront can get the 8GB plan for $30 per month.

Before AT&T added the six-month option, I was comparing AT&T’s plan to Mint Mobile’s 8GB plan. The plans look even more similar now that both carriers offer 3, 6, and 12-month payments options.

Don’t Take Ookla Too Seriously

Ookla recently published its Q2 report on the performance of U.S. wireless networks. As I’ve discussed before, I’m not a fan of Ookla’s methodology.1 Because of my qualms, I’m not going to bother summarizing Ookla’s latest results. However, I do want to draw attention to a part of the recent report.

Ookla’s competitive geographies filter

In the last year or two, Ookla has restricted its main analyses to only account for data from “competitive geographies.” Here’s how Ookla explains competitive geographies:

To meet the definition of ‘competitive’ in the U.S., a zip code must contain samples from at least three top national competitors…but no competitor can have more than 2/3 of the samples in that zip code.

The competitive geographies filter mitigates some of the problems with Ookla’s methodology but also introduces a bunch of new issues.

Availability

Ookla’s latest results for 4G availability illustrate the issues:

Ookla 4G availability scores

Sprint unambiguously has the smallest coverage profile of the four nationwide networks.2 The competitive geographies filter makes Ookla’s availability metric so meaningless that Sprint can nevertheless tie for the best availability.

Lots of regions only have coverage from Verizon. All those data points get thrown away because they come from non-competitive geographies. Other areas have coverage from only Verizon and AT&T. Again, those data points get thrown out because they’re not from competitive geographies. What’s the point of measuring availability while ignoring the areas where differences in network availability are most substantial?

Giving Ookla credit

Despite my criticisms, I want to give Ookla some credit. Many evaluators develop complicated, poorly thought-out metrics and only share those metrics when the results seem reasonable. I appreciate that Ookla didn’t hide its latest availability information because the results looked silly.

Google Fi After The T-Mobile & Sprint Merger

Google Fi brought a lot of innovations and customer-friendly features to the wireless market. I’d argue that Fi’s biggest innovations have been in network switching. Subscribers using “Designed for Fi” phones can automatically switch between coverage from T-Mobile, Sprint, and U.S. Cellular’s networks.

Losing Sprint

Fi’s network switching is about to become a lot less interesting. Sprint’s network will disappear. U.S. Cellular doesn’t have a nationwide network.

The darker shade in the map below shows where U.S. Cellular’s network is available:1

Map of licensed U.S. Cellular markets

U.S. Cellular’s network does not cover the majority of the U.S. Once Sprint’s network is gone, Google Fi will be a T-Mobile-based carrier in many places.2

T-Mobile’s network will get better as it integrates Sprint’s assets, so I don’t expect Fi to decrease substantially in quality. However, Fi may become a much less competitive option in comparison to other carriers. There are a lot of carriers that run over T-Mobile’s network. These carriers will also offer better performance as T-Mobile improves its network. Some carriers using T-Mobile’s network are priced much better than Fi. For example, Mint Mobile sells a plan with 8GB of data, unlimited minutes, and unlimited texts for as low as $20 per month. Fi would charge at least $70 per month for the same level of usage.3

I don’t mean to imply Fi will be left in the dust. The carrier offers high priority data, amazing international roaming options, and a user-friendly experience. Many low-cost, T-Mobile-based carriers don’t have those elements. Can Fi convince subscribers that Fi’s premium features justify the service’s price tag?

Will MVNOs get squeezed?

Low-cost carriers may get squeezed by T-Mobile. When Sprint goes offline, MVNOs will have fewer networks they can offer service over. The reduction in options may allow T-Mobile to increase the rates it charges carriers that use T-Mobile’s network.4 While low-cost carriers may have no option but to raise the prices charged to consumers, Fi may be better positioned. Fi is fairly expensive. It’s unlikely T-Mobile would charge Fi so much that Google would struggle to stay in the market.

Piggy bank

AT&T’s Killer Deals On Prepaid Plans

AT&T tweaked its prepaid plans a little while back. I think some of the current offerings are awfully good for people who want a balance between cost and performance.

AT&T’s prepaid plan with unlimited minutes, unlimited texts, and 8GB of data is a particularly good option. This plan has enough data for most people, and as best as I can tell comes with the same level of priority during network congestion as most of AT&T’s postpaid plans. The plan has a base price of $50 per month, but there are several ways it can be purchased at a significant discount.

  • $40 per month on a month-to-month plan with automatic payments enabled
  • $33 per month with three months paid upfront
  • $25 per month with 12 months paid upfront

The plan is a solid competitor to Mint Mobile’s popular 8GB plan. Mint’s plan is priced a bit differently. New customers or those purchasing a year of service upfront can get Mint’s plan for as low as $20 per month.1 While Mint’s plan can be a bit cheaper, the carrier runs over T-Mobile’s network, which has a smaller coverage profile than AT&T. Mint subscribers will also have low priority data access, which could lead to slow speeds during periods of network congestion.

AT&T is also offering a pretty great deal on one of its prepaid unlimited plans. With automatic payments enabled, AT&T’s Unlimited Data Plus plan is only $50 per month. Unlike a lot of prepaid unlimited plans, subscribers on this plan will have high-priority data for the first 22GB of data use each month.

Tracking 5G Strategies and Deployments

I’ve created web pages to track the 5G strategies used by each major network in the United States. The pages go into detail about networks’ 5G strategies, compatible devices, and coverage profiles. I plan to update these pages regularly as 5G deployments move forward.

I intentionally omitted Sprint from the list. T-Mobile has been pulling the plug on Sprint’s 5G service. The spectrum Sprint used for 5G will be redeployed in the New T-Mobile’s network.

Abstract photo representing wireless technology

Variable-Rate Pricing, Network Switching, and Mobile X

Urban planners have a joke: “You aren’t in traffic; you are traffic.”

While most people consider how long they’d have to wait in traffic if they travel, almost no one thinks about how much worse they’d make traffic for everyone else.

Conventional tolls charge road users the same rates all the time. Variable-rate tolling is a clever alternative. Under that approach, people pay high tolls when roads are congested. Tolls are low (or non-existent) when roads are wide open. When managed well, variable-rate tolling can lead to huge improvements in efficiency.

Conventional cellular pricing is inefficient

Most of the time, cell phone networks are not at their max capacities. In these situations, a mobile subscriber can use data without degrading service quality for other users on the network or incurring substantial costs for the network operator. On the other hand, network capacity is a precious resource when networks are congested.

With conventional wireless price structures, a gigabyte of data use costs a subscriber the same amount regardless of how congested a network is. There’s a sense in which it would be way more efficient to vary the cost subscribers pay for a gigabyte based on how congested a network is.

With variable-rate pricing, people with money to burn and a need for high-performance could get great speeds all the time. Budget-sensitive consumers could get super cheap data most of the time, then reduce data use when bandwidth is in high demand.

Network switching

If a small town could have its entire population covered by one cell tower, multiple networks may still build towers. In some sense, this is horribly inefficient. On the other hand, it’s unsurprising given the structure of the wireless industry in the U.S. While roaming agreements allowing subscribers to use other carriers’ towers do a lot to reduce inefficiencies like these, the situation is far from optimal. Mobile phone subscribers are at the whims of whatever roaming agreements are in place between network operators.

Imagine an individual T-Mobile subscriber is out of the range of T-Mobile’s network and near another network’s tower. What if the subscriber could pay for temporary coverage from the tower? It’s not an option today, but there’s no technical obstacle making it impossible.

Google Fi uses a form of dynamic network switching that has huge benefits. While Google Fi typically uses T-Mobile’s network, Fi subscribers are automatically switched to Sprint or U.S. Cellular when those networks can deliver better performance.1 Currently, only a tiny portion of U.S. consumers have access to this kind of network switching.

If more carriers embrace dynamic network switching, consumers will benefit. If dynamic network switching is combined with variable-rate pricing, consumers will benefit enormously.

Mobile X

Yesterday, Peter Adderton, the founder of Boost Mobile, began to tweet teasing a new carrier he’s working on called Mobile X:

While the first tweet was vague, it seemed to hint at some of the unconventional features I’d like to see. Today, Adderton shared a more promising tweet:

The image is the part I find most interesting. While I don’t know what Adderton is building, the mockup interface sure looks like it fits with a service that involves both dynamic network switching and user-selected levels of service quality.

Verizon’s 5G Mobile Hotspot & Tethering Policies

Verizon’s higher-end unlimited plans come with monthly allotments of full-speed 4G hotspot data.

  • Play More Unlimited – 15GB
  • Do More Unlimited – 15GB
  • Get More Unlimited – 30GB

Subscribers that burn through all of their full-speed 4G data can continue to use more hotspot data with a 4G connection throttled to a sluggish 600Kbps speed.

Verizon doesn’t prominently advertise it, but the company has separate policies for 5G hotspot data. Here’s a bit from a section of Verizon’s website that gives additional details about one of the carrier’s unlimited plans:1

Unlimited 5G Ultra Wideband Mobile Hotspot

An unlimited 5G Ultra Wideband mobile hotspot means your smartphone becomes an ultra-fast and reliable Wi-Fi connection for your other devices. Service available in select locations and requires a 5G capable device.

Yesterday, I was exploring my Verizon online account for the Play More Unlimited plan and found this:

Screenshot of Verizon account interface showing a 5G hotspot allotment

Verizon is currently allowing 50GB of full-speed 5G hotspot use each month on the Play More plan. After 50GB of use, speeds are throttled to 3Mbps. While 3Mbps isn’t a great speed for hotspot use, it’s still fast enough that most people could browse the internet and do work on a laptop without overwhelming frustration.

I’m guessing the Do More and Get More plans have the same 50GB allotment, but I’m not sure. It’s odd that Verizon’s 5G hotspot allotment on the Play More plan is so much larger than the regular (4G) allotment.

I wonder if the large allotment is a promotional thing. Will we see the allotment shrink as more subscribers get 5G-compatible phones?

Post publication update: As of January 1, 2021, Verizon appears to have dropped the data cap and throttle for Ultra Wideband hotspots.

Verizon’s Revamped Shared Data Plans

Verizon used to offer several different plans with shared pools of data. The carrier has now simplified its offerings with only two shared data plans. Both plans include unlimited minutes and texts. The cheaper plan offers 5GB of shared data. The more expensive plan offers 10GB of shared data.

For customers who enroll in paperless billing and Auto Pay, The 5GB plan costs $30 per month plus $25 for each line. The 10GB plan costs $40 per month plus $25 for each line.

Customers that don’t enroll in Auto Pay and paperless billing will be charged $10 more every month on each line.

Examples

  • Two lines on the 5GB plan would cost $80 per month with Auto Pay and paperless billing. That would include the $30 base charge for the plan and two $25 line-access fees.
  • Three lines on the $10 GB plan would cost $105 per month with Auto Pay and paperless billing (a $40 base charge plus $75 in line-access fees).
Abstract art about the idea of updates

Verizon’s Updates To Prepaid Plans

Verizon recently updated the structure of its prepaid plans. This update was needed. As I mentioned in a previous blog post, Verizon’s old structure for prepaid plans was confusing and difficult for consumers to make sense of.

Main new phone plans

Verizon now offers three primary prepaid phone plans. All three plans come with unlimited minutes and texts. The plans vary in their monthly data allotments:

  • Unlimited – $65 base price
  • 15GB – $50 base price
  • 5GB – $40 base price

Several discounts are available. Customers that enroll in automatic payments can save $5 per line each month after the first month of service. Verizon has also introduced loyalty discounts on these plans. After three months of service, a $5 per line discount kicks in each month. The loyalty discount jumps to $10 per line each month after nine months of service.

Here are the monthly prices a long-term customer eligible for all the discounts would end up paying (before taxes and fees):

  • Unlimited – $50
  • 15GB – $35
  • 5GB – $25

Verizon has dropped the multi-line discounts it used to offer on prepaid accounts with more than one line.

Other plans

Verizon offers a somewhat-hidden talk and text plan (no high-speed data) with a base price of $35 per month. The plan is eligible for the automatic payments discount but is not eligible for loyalty discounts.

Three data plans are available for tablet and hotspot devices. Customers on these plans are eligible for a $5 per month autopay discount.

  • 6GB – $40 base price
  • 16GB – $50 base price
  • 30GB – $70 base price

Switching promo

Verizon is offering an online-only promo on the 15GB plan. Customers that switch to the plan can get a $60 bill credit. Here are the terms:1

Requires new port in phone activation. Must be active on a 15 GB or Unlimited Verizon Prepaid plan for the first 2 months. $60 service credit applied to Account Owner immediately after 2nd monthly plan payment. Offer not available for tablets or Jetpacks.

Neville Ray’s Statement on T-Mobile’s Outage

Yesterday, Neville Ray, President of Technology at T-Mobile, shared more information about the cause of T-Mobile’s outage on Monday:

Many of our customers experienced a voice and text issue yesterday, specifically with VoLTE (Voice over LTE) calling…The trigger event is known to be a leased fiber circuit failure from a third party provider in the Southeast. This is something that happens on every mobile network, so we’ve worked with our vendors to build redundancy and resiliency to make sure that these types of circuit failures don’t affect customers. This redundancy failed us and resulted in an overload situation that was then compounded by other factors. This overload resulted in an IP traffic storm that spread from the Southeast to create significant capacity issues across the IMS (IP multimedia Subsystem) core network that supports VoLTE calls.

We have worked with our IMS (IP Multimedia Subsystem) and IP vendors to add permanent additional safeguards to prevent this from happening again and we’re continuing to work on determining the cause of the initial overload failure.

So, I want to personally apologize for any inconvenience that we created yesterday and thank you for your patience as we worked through the situation toward resolution.