This morning, Verizon announced plans to acquire Tracfone. The planned deal will involve an acquisition of the Tracfone brand and a bunch of subsidiary brands like Total Wireless, Straight Talk, and SafeLink.
At the moment, these brands have about 21 million subscribers. The deal is slated to be worth six or seven billion dollars (or about $300 per subscriber):1
Along with the subscribers and brand names, Verizon is acquiring Tracfone’s roughly 850 employees and Tracfone’s retail presence in over 90,000 locations.2 Verizon expects the deal to close in the second half of 2020.
Reflections & open questions
Tracfone and Verizon will need to pass through some regulatory hoops before the deal is official. If the acquisition goes through, it will cause a massive shift in the industry. Tracfone’s user base makes up about 5% of the U.S. wireless market and a major share of the prepaid market.3
At this time, I’m guessing Verizon will continue to operate several Tracfone brands rather than consolidate Tracfone subscribers under the Verizon brand name.4 Years ago, a Verizon executive discussing Verizon’s lackluster number of prepaid subscribers stated the following:5
About 13 million of Tracfone’s subscribers already have service running over Verizon’s network.6 I don’t know what will happen to the 8 million subscribers on other networks. I’m guessing Verizon will try to transition most of them to the Verizon network, but Verizon may sell the subscribers to other carriers.
When the merger between Sprint and T-Mobile closed, I wrote:
- 7,000,000,000/21,000,000 = 333.33
- The excerpt comes from the press release on Verizon’s website. I corrected a typo that appeared in the original.
- Excerpts from the press release:
- “Tracfone is the largest reseller of wireless services in the US, serving approximately 21 million subscribers through a network of over 90,000 retail locations nationwide.”
- “We’re looking forward to welcoming all of Tracfone’s customers and each of Tracfone’s nearly 850 valuable employees.”
- Back-of-the-envelope math: Roughly 400,000,000 lines in the U.S with 20,000,000 belonging to Tracfone.
- Expanding on that point, I expect Tracfone’s larger brand names will stay in the market for a while. I won’t be surprised in Verizon eliminates some of the smaller brand names.
- The excerpt comes from page 16 of a 2016 call transcript.
- From Verizon’s press release:
“More than 13 million Tracfone subscribers currently rely on Verizon’s wireless network through an existing wholesale agreement.”