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Rocket launching

AT&T Launches eSIM Free Trial

Christian

AT&T is now offering a free trial. Subscribers get 30 days of service with 100GB of data and 25GB of hotspot data. Only iPhone users with eSIM-capable devices are eligible at the moment, but I expect the trial will expand to Android users in the coming months.

While a trial running over AT&T’s network was already available from AT&T’s flanker brand, Cricket Wireless, it’s taken a while for the company to launch a trial under its primary brand name. Both Verizon and T-Mobile already have relatively mature trial programs.

By my counting, there are now eight companies offering eSIM free trials in the US.

Image of a mint leaf on fire

Mint Under Fire

Christian

Last week, Nancy Clark, President of Verizon Value Markets, wrote on LinkedIn about one of the most aggressive promotions I’ve seen in this industry:

Yesterday, T-Mobile’s subsidiary Mint Mobile announced that if AT&T and Verizon customers switch to Mint Mobile, they can buy one three-month plan for $45 and get up to four additional lines at what they called ‘free.’ What they didn’t mention was that this only applied for the first three months and that there were added taxes and fees charged to the customer for each line.

At Visible, not only do we provide better value, but we do it 365 days a year. No gimmicks and no hidden fees. Today, we’re giving all T-Mobile single line customers the chance to bring their number over to Visible and get the Visible plan for $15 per month with a 5-year price guarantee, taxes and fees included…Give us a shot and use the code BYEBYETMO for this amazing offer.

Visible’s $15 per month pricing is awfully competitive, but the 5-year guarantee is more unusual.

Was Mint being as deceptive as Clark suggests? T-Mobile’s press release about Mint’s promo opens audaciously with this image: Image from T-Mobile's press release that includes Mint Mobile brand images and 'Switch from AT&T or Verizon and bring your family for free'

However, a sentence in the first paragraph of the press release clarifies the terms (emphasis mine):

Starting today, buy one Mint Mobile plan (PS plans start at $15/month) and get up to four additional lines at no cost for three months.

Mint tends to describe its promotions boldly with a headline, then walks back a bit when explaining promotions’ terms. At a recent conference, MobileX took a clever shot at Mint for this behavior:

Image listing cocktails MobileX was offering. Cocktails are described in ways that poke fun at MobileX's competitors.
“The after dinner bait-and-switch…just like having to pay $45 for a plan advertised as only costing $15, it may leave a bad taste in your mouth.”

A Pinocchio pupett

REALLY?

Christian

REALLY Wireless is a new cell carrier backed by significant venture capital funding. The carrier aggressively touts its focus on privacy. One of the first visuals on REALLY’s homepage makes the pitch:

Trackers, Trackers Everywhere

On that same homepage, I find a bunch of trackers from companies like:

  • Fullstory
  • Google
  • Facebook
  • LinkedIn

Not only is REALLY collecting a bunch of data in the “what they keep” section of its diagram, but it’s also giving the data to third parties.

Spy-Proof?

Not all data collection by cell carriers is nefarious. Information about a device and its location is necessary to make cell service work. Further, laws often compel carriers to share specific information with certain entities. When a 911 call is placed from a cell phone, carriers must help emergency services locate the caller.

In 2022, a company called INVISIV launched PGPP (Pretty Good Phone Privacy). The idea was to prevent tracking of users’ locations via their phones’ IMSI numbers. The product got some press since it was technically and intellectually interesting. It narrowly focused on just one type of data collection. INVISIV didn’t pretend the product was a perfect remedy for even that single type of data collection.

REALLY, however, is happy to make audacious claims. Here’s another visual from the homepage:

Screenshot from REALLY's website with the text 'spied on by no one'

Come on. If REALLY came up with technology that made users immune to spying, security researchers and federal agents would be knocking on REALLY’s door (or perhaps breaking it down).

Be Better

Here’s one last visual from REALLY’s homepage:

Screenshot from REALLY's website with the text 'better for the planet'
I have some advice for REALLY if it’s trying to make the planet a better place.

STOP LYING.

Colorful visual representation of a world map

Coverage Map Now Supports Sharing & Coordinates

Christian

I just released a minor update to the coverage map.

  • Sharable map links are now available
  • Users can now enter locations using coordinates (format as signed decimal degrees; e.g., 38.897700, -77.036500)

The new share options appear in two places. From the main user interface, you can click the share icon to get a link that captures features of your current view (e.g., the map’s center, the color scheme, the selected network and technology). There’s also a share button visible after selecting a specific hex. Links generated with that button direct to a map centered on the selected hex with a pin marking the location.

I’d like to offer my thanks to Reddit user redi20 for the suggestion to add support for coordinates.

Much larger map updates will be coming shortly!

Image representing Earth from space

RIP Dead Zones?

Christian

Today, Verizon and AST SpaceMobile announced a partnership. All three of the largest US networks now have plans to reduce dead zones with the help of cell signals transmitted from constellations of satellites. AT&T has been publicly working alongside SpaceMobile for a while, but the company only locked in a formal deal earlier this month. For now, T-Mobile is the exclusive US-based network planning to provide cellular connectivity with SpaceX’s Starlink satellites.

Early Days

I don’t expect either AST or SpaceX’s service to become widely available in 2024. When satellite connectivity eventually becomes available for normal consumers, it’ll likely be limited to subscribers on premium, high-cost plans.

Texting First

The excerpt below comes from CNET’s article about the recent announcement from Verizon and AST:

T-Mobile’s deal with Starlink is exclusive to the carrier in the US, and while there is no timeline for when it will launch for users, the carrier says it plans to start with text messaging when it does go live, before expanding to support voice and data in the future. AST SpaceMobile says that its satellite broadband service supports video, voice and data.
While I don’t think anything is technically incorrect there, I expect all direct-to-cell satellite services will center around text messages at first. Each satellite will initially provide coverage for a huge area (i.e., many thousands of square miles). Bandwidth constraints will lead companies to focus on activities that aren’t data intensive. Providing texting connectivity for thousands of people is far more valuable than allowing one person in a remote area to stream a video.

100% Coverage?

With today’s announcements, there was talk about eliminating dead zones with “100 Percent Geographical Coverage of the Continental United States”. It’s perhaps over-optimistic. Dead zones will still exist in buildings. Areas with canyons, dense tree cover, or other objects blocking the sky might continue to have coverage issues. And satellites will do almost nothing to solve congestion issues which, when severe, can make areas effectively dead zones. Still, it’s super exciting. I’ll be following closely.

US Cellular coverage map screenshot

T-Mobile Plans To Buy Most Of U.S. Cellular

Christian

T-Mobile plans to buy U.S. Cellular’s almost 5 million subscribers, all of U.S. Cellular’s stores, and some of U.S. Cellular’s spectrum. The deal is expected to close in mid-2025 and will likely involve a final price between 4 and 5 billion dollars.

While I’m often not a fan of consolidation in the wireless industry, the writing has been on the wall for U.S. Cellular. The deal still needs to make it past regulators, but I don’t expect major hurdles getting in the way of approval.

While U.S. Cellular and T-Mobile’s networks remain distinct, I’ll continue to offer a map of U.S. Cellular’s coverage that’s accessible from the coverage map’s settings menu.

Screenshot from the coverage map showing an option to add U.S. Cellular as an additional network

Tree trunk and roots

Getting Back To My Roots

Christian
Like the occasional forest fire and its positive effects on antifragility of natural ecosystems, chaos is the mother of revitalization and renewal.Vitalik

For the last year, Coverage Critic has been chaotic. Google traffic used to account for 95% of my visitors. Today, Google traffic is down 95% from its peak. Initially, I used the drop in traffic as an excuse to put my head down and build out my coverage map. It’s now better than ever.

However, as months dragged on without a recovery in traffic, my motivation waned. Part of me believes Coverage Critic was collateral damage in Google’s recent updates. Whenever Google tries to reduce the exposure it gives low-quality sites, the algorithms unavoidably penalize some good websites. At the same time, I wonder if I’m full of shit. Maybe Coverage Critic is exactly the type of website Google meant to hit. I can’t deny I’ve bent to the incentives of search engines. I’ve written plenty of content that placed appealing algorithms ahead of more worthy considerations.

When I started Coverage Critic, I wanted to build something that called out the lousy business practices that made the telecom industry hostile to consumers. As Coverage Critic grew in traffic, I drifted from what I set out to build. Today, I’m renewing my commitment to the goal I started with. I’ll also be making a strategic shift.

The Path Forward

Later this summer, I’ll be splitting my business across two websites. A new website will offer great mapping tools to help consumers find internet providers and cell phone plans. It will be useful but boringly professional. I think Google and the big telecom companies will love it.

Coverage Critic will have a less professional vibe. When merited, I’ll share biting criticism of telecom companies. I’ll put more time into my new series, Frontiers (it’s had an awfully slow start so far).

Beyond Recommendations & Reviews

On both Coverage Critic and the new website, I’ll spend much less time on certain types of content:1

  • Product reviews
  • Industry news that’s been covered elsewhere
  • Articles about promotions, product offerings, or prices

I don’t bring much unique perspective to these topics. I don’t enjoy writing these types of content.

I hope to use some of the freed-up time to do deep dives on topics where I can make a more meaningful contribution. I believe my work making sense of prioritization policies on LTE networks shifted consumer understanding in the market broadly. I want to do more stuff like that.

Aspirationally, I’d like my mapping tools and data sets to be so good that there’s no need for my editorial contributions recommending specific products and services. Realistically, I won’t quite get there, but it’ll give me a direction to aim for.

Broadband Facts Labels – Let’s Make Them Even Better

Christian

Starting April 10, internet service providers and cell carriers will be required to display Broadband Facts labels modeled after the FDA’s Nutrition Facts labels.1 Here’s a sample label from the FCC’s website:

Broadband label sample from the FCC

Capturing Performance

The labels are great. They surface important information in a manner that’s easy for normal consumers to understand. Pricing-related details are displayed effectively, but the information about the performance of cell service leaves a lot to be desired. I can’t get past the feeling that the FCC created a label structure that made sense for internet service providers and shoehorned cell service into the same format.

While the April 10 deadline hasn’t hit yet, Verizon has already published its labels online. The screenshot below shows labels for two plans, Unlimited Welcome and Unlimited Ultimate.

Broadband Facts labels from Verizon
(Verizon’s website lets me enter an address in Colorado to get location-specific details on taxes and fees.)

What Are Typical Speeds?

Cellular speeds vary massively based on stuff like location, weather, congestion levels, and the device being used. Unsurprisingly, Verizon gives huge ranges for typical speeds. As far as I can tell, typical isn’t defined concretely.

Do the speed estimates mean much? Maybe the industry will settle on norms like, “write 10-50Mbps for LTE download speed regardless of network”. Or perhaps different companies will run with wildly diverging interpretations of the word typical.

Network Management Is Underrated

Network management policies could use more emphasis on the labels. Maybe it would even make sense for each plan to have an entire label about network management. These policies have a huge and underrated impact of performance. As things stand now, the labels will likely only have a link (when online) or a URL (when printed physically) directing to documents about network management policies.

For years, I’ve argued consumers should have better access to information about network management practices. Some of the documents shared by carriers are written in dense legalese that, even once deciphered, is vague about aspects that are impactful for consumers.2 Here’s an excerpt from Verizon’s document:

On certain plans, we may prioritize your 5G and 4G LTE data behind other traffic. If the cell site you are connected to begins experiencing high demand during the duration of your session, your 5G and 4G LTE data speeds may be slower than the other traffic’s.
The document ought to explain which plans are referred to with the phrase certain plans. I may be asking for too much, but I’d sure like consumers to have some information or estimates about (1) where congestion occurs, (2) how often it occurs, and (3) how speeds are affected.

Looking at the labels from Verizon while considering network management policies further reveals the silliness of the typical speed estimates. Verizon’s Unlimited Ultimate plan includes premium data, which leads to better speeds during congestion. The Unlimited Welcome plan does not. Yet, the two plans show the same typical speeds for 4G LTE and 5G.3

Labels Nail Pricing

The labels do a good job of surfacing pricing information for cell service, including one-time fees. For the minority of plans that bake all taxes and fees into advertised prices, the Fees section provides a place for well-deserved bragging. Unfortunately, the Fees section may not be as illuminating for most plans on the market. When labels are printed (for phone plans sold in physical retail stores), I expect they’ll usually have a vague description in that section: “Varies by location”. On the internet, Verizon allowed me to dynamically generate a label with location-specific information on taxes and fees. I hope other carriers follow suit.

If I could have made one change to the pricing information on the labels, I’d split any ongoing taxes and fees into two sections: (1) location-specific taxes & fees and (2) universal taxes and fees. If a fee applies to every subscriber on a plan, the fee should be shown on labels.

I’m open to changing my mind, but my current view is that regulators ought to push companies to eliminate universal taxes and fees (i.e., bake them into the cost of their plans). Surfacing these fees could be a step in the right direction.

Location-specific taxes probably should be borne by the people living in those locations. As much as I like carriers including taxes in their advertised prices, it gets tricky when some areas have way higher taxes than others (Chicago is a great example of a place with weirdly high taxes on cell phone service). If local taxes are baked into the price of a plan offered at a single price nationwide, people in low-tax areas effectively subsidize people in high-tax areas.

Abstract icon representing the idea of a refresh or an update

Visible+ Plan Gets Updates

Christian

Visible just made three upgrades to its Visible+ plan:

  • Hotspot speeds doubled (now 10Mbps)
  • Smartwatch support is now included with no extra charge
  • One free Global Pass day per month

The plan’s regular price of $45 per month is unchanged. However, these upgrades may lead Visible to run fewer promotions that bring the plan’s cost down. Several times in the last year, the Visible+ plan was available for only $35.

Reflections

Most people won’t use the no-cost smartwatch service, but it’ll mean $5-$10 per month in savings for people who would have purchased a smartwatch service plan. I wonder if we’ll eventually see other players in the industry offer the same perk. Once carriers have the infrastructure to support cellular smartwatches, the incremental cost of providing connectivity for a watch should be awfully low.

The old hotspot speed of 5Mbps on Visible plans was acceptable, but 10Mbps may offer tangible improvements for people running their laptops’ internet over cellular hotspot connections.

The monthly Global Pass is good for 24 hours of roaming service in over 140 countries and territories. Service includes calls, texts, and up to 2GB of full-speed data. It’s a good perk, but subscribers can’t bank multiple passes over multiple months. Realistically, a one-day pass will be insufficient for most international trips.

Abstract representing the idea of an update or a refresh

Major US Mobile Updates

Christian

US Mobile, a carrier running over Verizon and T-Mobile’s networks, just released a huge update. Full details can be found in an announcement on Reddit. Here are the aspects I found most interesting:

  • A new (and very appealing) Unlimited Flex plan
  • Added support for two-factor authentication via authenticator apps
  • Enhanced network transfer options
  • Hints about an upcoming AT&T-based service

Unlimited Flex Plan

The new Unlimited Flex plan includes unlimited calls and texts plus 10GB of full-speed data each month. After 10GB of data use, subscribers can continue to use data while throttled to a max speed of 1Mbps per second. That’s a much higher speed than some other carriers use when throttling heavy data users. Throttles to speeds like 1Mbps don’t necessarily degrade the user experience much. High-quality video won’t stream at 1Mbps, but music streaming or web browsing should be possible.

When a year of service is purchased upfront, the Unlimited Flex plan costs only $180 ($15 per month). A monthly billing option for $20 per month is slotted to come out in a few weeks. With the aggressive pricing, the Unlimited Flex plan is potentially the best-value plan on the market.

One caveat to be aware of—hotspot data is not included. On the annual plan, 5GB per month of hotspot data can be added for $30 per year.

Network Transfer Upgrades

According to the announcement, US Mobile subscribers on most plans can now switch between US Mobile’s Verizon-based service and its T-Mobile-based service with just a few clicks. I haven’t tested how well this works, but the prospect of nearly seamlessly switching between networks is awesome.

AT&T-Based Service

US Mobile’s CEO shared an update about an upcoming service running over AT&T’s network:

And last but not least, we’re well underway in integrating our newest carrier partner into our platform and offerings. From day one, you will be able to access all plans and all activation methods (eSIM and physical SIM) and all of the above features – including network transfer! We will have prioritized data (QCI8), international roaming, and other add-ons as well. We know there is lots of interest in beta testing and the timeline for that will likely be the end of May. Please note that we will not be able to include everyone but will do our best.

Conversations in the Reddit comments suggest that prioritized data won’t be included by default but will instead involve an upcharge.