For over a year, Peter Adderton, the founder of Boost Mobile, has been dropping hints about MobileX, a new cellular carrier he’s starting. Adderton has suggested MobileX will take a novel and consumer-friendly approach, but details about MobileX’s plans have been sparse until today.
This morning, Mobile X Global announced that its U.S. brand, MobileX, is partnering with Verizon. The partnership will allow MobileX to take advantage of Verizon’s Network as a Service platform. I don’t know much about the ins and outs of Verizon’s platform, but it will allow MobileX to offer service over Verizon’s network and potentially deliver features that conventional MVNOs cannot.
MobileX’s Ambitions
According to today’s press release, MobileX is aiming to launch in the U.S. in early 2022. The release also noted Mobile X Global’s goal of eventually offering a seamless user experience across countries:
Adderton was quoted stressing the unique and highly customizable nature of the MobileX platform:
I’m not sure what MobileX’s offerings will look like. Last year, I shared a bit of speculation, largely based on mockup images. I’m hoping we’ll see MobileX bring unique approaches to pricing, network switching, and user control of service quality. I suspect more details will come to light over the next few months.