Most Verizon Subscribers Are On Unlimited Plans
On September 15, Hans Vestberg, Chairman & CEO of Verizon, had a public discussion with a Goldman Sachs analyst. A transcript of the conversation is available here.
One bit from the transcript stuck out to me:
Well over 50% of our customers are on unlimited. That means that the rest is on metered plan. That is also a way for us [last year] where we took the unlimited down to a basic unlimited in order to get our metered customers coming into unlimited because, ultimately, unlimited is unlimited. And then we start moving them up in the above and beyond unlimited, which will give you also the experience of 5G.
Two interesting points here:
- Vestberg confirmed that unlimited plans dominate Verizon’s subscriber base. Since unlimited plans tend to be more expensive than metered plans, I expect the large majority of Verizon’s revenue from mobile subscriptions comes from unlimited plans.
- Vestberg referenced the no-longer-offered Above Unlimited and Beyond Unlimited plans. I think he meant to reference Verizon’s current, premium plans (Play More Unlimited, Do More Unlimited, and Get More Unlimited).