Today, Mint Mobile launched an “unlimited” plan. Mint has officially joined the ranks of carriers like Google Fi, Altice, Total Wireless, Wing, Tello. What do all these carriers have in common? Each offers an allegedly “unlimited” plan that strictly limits how much data subscribers can use.
The rest of this post is a rant. To be clear, I think Mint’s new plan is great. I just hate seeing the cellular industry move towards a scenario where every carrier has to offer plans that are misleadingly labeled “unlimited” in order to remain competitive. If you’re looking for a level-headed overview of Mint’s new plan, see my previous post. If you’re looking for cynicism and entertainment, keep reading.
Mint’s unlimited plan has three major restrictions:
- Subscribers can only use 35GB of full-speed data each month. After 35GB of data use, Mint throttles data to sluggish speeds.
- Mint limits mobile hotspot use to 5GB per month.
- Mint throttles video streaming to a maximum of 480p.
How slow are speeds after 35GB?
Mint screwed up its communications about the throttling it imposes after 35GB of data use. Pre-launch information I received said subscribers would be throttled to 128Kbps. The only specific speed I’ve found mentioned on Mint’s updated website is 64Kbps:
I expect Mint will clarify its policies by the end of the day. For the rest of this post, I’ll give Mint the benefit of the doubt and say the throttle is 128Kbps. In some sense, it doesn’t matter if the throttle is 128Kbps or 64Kbps. The internet will be almost unusable at either speed.
No. At 128Kbps, a lot of things won’t work. Video won’t stream. Some web pages won’t load at all.
More importantly, a rate limit can’t coexist with unlimited data. If a full 128 kilobits is transferred every second for an entire month, only 41GB of data is used.1 There’s an absolute cap on Mint’s unlimited plan on data use of about 76GB (35GB + 41GB). Realistically, almost no subscribers will get much past 35GB of use in a month, since the internet will be so frustrating to use after the 35GB of full-speed data runs out.
I don’t even fault Mint for calling the new plan “unlimited.” I’m impressed Mint managed to hold out so long while its competitors offered unlimited-but-not-really-unlimited plans.
My point is that consumers would be better off in the long run if carriers weren’t incentivized to mislabel plans.
Anyhow, if you’re interested in Mint’s new plan, go for it. It’s an awesome deal for $30 per month. Just realize it’s a 35GB plan.