Visible Brings Back $25 Unlimited Plan

For much of 2023, Visible offered its standard unlimited plan for $25 per month. The deal was framed as a promotion or limited-time offer, but Visible pushed back the promotion’s end date a number of times.

In July, Visible ceased extending the offer. The cost of the standard plan shifted to its supposed normal price of $30 per month. As of today, the $25 per month rate is back, and it’s no longer being framed as a limited-time offer.

Will Visible+ Come Down To $35/Mo?

For most of the time Visible offered its standard plan for $25 per month, the company also offered the premium Visible+ plan for $35 per month (a $10 discount from the regular price of $45).

As of today, the Visible+ plan still comes with a $45 price tag. Through August 31, there’s a promotion running where customers who bring their own device and use a coupon code can get the plan for $35 per month. I wonder what we’ll see happen when that promotion ends. I’m a big fan of Visible+, and I’d be pleased if it becomes broadly available at $35 per month.