Tag: Goofy

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Mint’s 25 Years For $2,500 Promo In Retrospect

Christian Leave a comment

Yesterday, Mint Mobile ran a one-day promotion offering 25 years of service for an upfront payment of $2,500. In my previous blog post, I argued it wasn’t a good deal. I stand by that. However, part of my post didn’t hold up well:

I won’t be surprised if people who buy the 25-year plan eventually get bought out early. I also won’t be surprised if no one buys the plan and we never figure out what might have happened.
I missed the mark. Here’s a tweet from this morning:

I don’t think Mint’s finance guys are actually mad at Ryan Reynolds. If they are mad, Mint might want to find new finance guys.

When I wrote my blog post yesterday, I hadn’t seen a disclosure Mint made acknowledging that the allegedly 25-year plans might involve early terminations and buyouts:

Pricing, terms, and conditions (including all Terms & Conditions listed here) are subject to change and may be modified or terminated at any time without notice, unlike Bobby’s other deal. Mint Mobile reserves the right to buy back The Bobby Bonilla Plan under certain conditions. But we’re mostly just impressed that you’re interested, honestly.

It’ll be interesting to see what happens.

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Prepay For 25 Years of Service With Mint Mobile

Christian 2 Comments

Mint Mobile is offering what’s possibly the goofiest one-day promotion I’ve ever seen. Customers can pay $2,500 upfront for 25 years of service. Here’s how Mint explains the deal:

At Mint Mobile, we don’t like contracts. Because most wireless customers don’t like contracts. But today, we’re making a one-time, one-day exception.

Years ago, former pro baseball player Bobby Bonilla signed one of the most famous contracts in sports history, ensuring he would be paid more than $1 million every July 1st for 25 years. So to celebrate Bobby’s big payday, we’ve partnered with him to offer the Bobby Bonilla Plan:

25 years of Mint Mobile premium wireless service for just $100 a year. That’s right, you can lock in Mint Mobile until it’s time to move to Mars.

You can find more information or order the plan on Mint’s website. As best as I can tell, the plan is real. Besides the unusual time commitment and the price tag, the plan looks identical to Mint’s usual plan with 4GB of data, unlimited minutes, and unlimited texts.

An Awful Deal

25 years for $2,500 works out to roughly $8 per month, about half the usual price of Mint’s 4GB plan. It’s an awful deal though. Every $1,000 invested at 8% interest will be worth close to $5,000 after 25 years.

Perhaps more interestingly, it’s unclear if Mint can honor the plan through the full term. Companies get acquired or go out of business regularly in this industry. Mint probably won’t be around in a few decades. I won’t be surprised if people who buy the 25-year plan eventually get bought out early. I also won’t be surprised if no one buys the plan and we never figure out what might have happened.

Disclosure: Mint is offering me a big commission if I refer a customer to this plan. Seriously though, don’t buy it.

7/2/2021 Update: The promotion is now over. I shared a follow-up post here.