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Boost Infinite’s Networks

Dish, the company behind Boost Infinite, is building its own network. The company also has deals that could allow it to put customers on either T-Mobile’s network or AT&T’s network.

Initially, Boost Infinite put most (perhaps almost all) subscribers on AT&T’s network. Recently, the company quietly shifted to placing most new subscribers on T-Mobile’s network.

Rumors suggest that a small handful of subscribers are getting multi-network service that involves Dish’s own network and at least one partner network. For the moment, multiple-network service is probably limited to a few markets and/or retail channels.

Give Consumers Clarity

Boost Infinite’s website tells prospective customers they’ll get coverage from one of America’s top networks.

Screenshot from Boost Infinite's website with a picture of a map and the words "Boost Infinite gives you access to superfast 5G coverage on one of America's top networks."

While it’s true that Boost Infinite service will use “one of America’s top networks”, it’s a nearly meaningless statement. AT&T, T-Mobile, and Verizon are America’s top networks. Basically every carrier relies on one of those networks.1

While carriers are often prohibited from explicitly stating the names of their partner networks, they sometimes come up with some kind of nomenclature that makes it clear to consumers that there are different underlying networks. For example, US Mobile brands its Verizon-based service as Warp 5G and its T-Mobile-based service as GSM. When carriers use this kind of nomenclature, subscribers that have a good experience can recommend a specific network to their friends or neighbors.

I’d like to see Boost Infinite adopt something similar.