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“Un-Carrier” T-Mobile Doubles Down On Bullshit

Last week, a Verizon Twitter account suggested that some users may want to turn off 5G to preserve battery life. T-Mobile jumped on the opportunity to make fun of its competitor’s advice in a series of tweets.

On Thursday, I shared a blog post pointing out that T-Mobile’s website made the same suggestion. Here’s a snap from an archived version of a T-Mobile support page for the S20 Ultra 5G:1

Screenshot showing T-Mobile suggesting to turn off 5G to save battery life

After my post came out, PCMag and The Verge picked up on the story. T-Mobile then edited a whole bunch of pages to remove advice about switching down to 2G. Here’s what the page for the S20 Ultra 5G looks like now:

Support page screenshot that no longer includes a suggestion to turn off 5G

The suggestion to turn off 5G has been replaced with “Turn on Airplane Mode if traveling to an area without mobile signal or Wi-Fi.”

Un-Carrier?

T-Mobile has tried to brand itself as the un-carrier. T-Mobile wants people to believe it’s a company that offers a more honest and consumer-friendly phone service than competitors offer.

T-Mobile’s handling of this situation doesn’t match the un-carrier ethos. A high-integrity company that cares about making a marketplace better for consumers would have owned up to its mistake. T-Mobile could have issued a mea culpa. Short of that, T-Mobile could have silently walked away from the situation. Instead, T-Mobile took a low-integrity path and tried to bury the evidence of its hypocrisy.

Footnotes

  1. The page was archived on March 4, 2021. The same advice was shared on support pages for a number of different devices.

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