Last week, a Verizon Twitter account suggested that some users may want to turn off 5G to preserve battery life. T-Mobile jumped on the opportunity to make fun of its competitor’s advice in a series of tweets.
After my post came out, PCMag and The Verge picked up on the story. T-Mobile then edited a whole bunch of pages to remove advice about switching down to 2G. Here’s what the page for the S20 Ultra 5G looks like now:
The suggestion to turn off 5G has been replaced with “Turn on Airplane Mode if traveling to an area without mobile signal or Wi-Fi.”
T-Mobile has tried to brand itself as the un-carrier. T-Mobile wants people to believe it’s a company that offers a more honest and consumer-friendly phone service than competitors offer.
T-Mobile’s handling of this situation doesn’t match the un-carrier ethos. A high-integrity company that cares about making a marketplace better for consumers would have owned up to its mistake. T-Mobile could have issued a mea culpa. Short of that, T-Mobile could have silently walked away from the situation. Instead, T-Mobile took a low-integrity path and tried to bury the evidence of its hypocrisy.