Today, Dish’s Boost Mobile announced its plan to acquire the MVNO Gen Mobile. While the deal hasn’t officially closed and will need regulatory approval, I don’t expect any major hurdles will get in the way.
Gen Mobile focuses on budget-friendly plans, and Dish may be hoping to use the brand to market services to customers that are eligible for subsidies through the government’s Lifeline program.
Dish has now acquired four carriers in a relatively short span of time:
- Boost Mobile
- Republic Wireless
- Gen Mobile
While I don’t know how large Gen Mobile’s subscriber base is, I expect Gen Mobile has substantially fewer customers than any of the other carriers Dish has acquired.