Dish’s Project Genesis

Dish recently launched a mysterious website, 5gMobileGenesis.com, where visitors can sign up for something called Project Genesis. Few details are available about the project. Here’s a snapshot from the homepage:

Project Genesis homepage snapshot

In an article on Light Reading, Mike Dano suggests “Project Genesis” may be a brand name for Dish’s 5G service. Dano suggests the talk of “democratizing wireless” could be intended to give Dish’s 5G a made-in-America vibe:

The site’s patriotic phrasing doesn’t come as much of a surprise. Dish executives have long touted the company’s desire to primarily use American vendors for 5G (though both of Dish’s radio vendors are based in Asia).

Peter Adderton also suspects Project Genesis is about branding:

I’m not so sure Dano and Adderton have the full story. Here’s the message I saw after filling out a form on the Project Genesis website:

Message congratulating me for being a founding member of Project Genesis

Dish might be using phrases like “original founder” and “democratizing wireless” in an empty matter. But there could be more substance. Helium, which I’m sure I’ll write more about soon, is trying to create a decentralized 5G network. Could Dish be doing something similar?

Tim McDonald, a keen observer of the telecom industry, considered the possibility:

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