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Mint Mobile Makes COVID-19 Data Add-Ons Easier

In response to COVID-19, Mint Mobile began offering unlimited data at no charge to all its customers. Initially, subscribers who ran out of their regularly allotted data had to purchase 3GB data add-ons that would later be refunded.

Mint has now streamlined the process. Here’s an excerpt from a recent Reddit post by Rizwan Kassim, a co-founder of Mint Mobile:

We heard your feedback, and once we made the decision to extend the program – we rebuilt it in a way with an experience that’s more .. well, Minty. On Apr 15, whenever you purchase the data-bolton, if you qualify, the dollar cost will be $0. No credit card charge, no wallet pull. Easy. You’ll need the latest build of the app.

I thought Mint might have intentionally put a bit of friction in the data add-on process to deter abuse and waste. It looks like there’s a better explanation:

The idea was hatched, planned, got financial and brand approval, configured, launched and messaged the unlimited bolt-on offer in 36 hours, over a weekend by an entirely WFH staff. No joke. The fastest method was not to use our billing system, but to tack on a series of jobs that ran post-charge to refund the balances.

Mint has added some sensible eligibility terms for the free data add-ons:

  • Only subscribers who were customers before April 14 are eligible for free data add-ons
  • Subscribers that downgrade their plans lose their eligibility for free data add-ons