Verizon’s Start Unlimited Vs. Do More Unlimited

Verizon offers four unlimited plans. While the Start Unlimited plan is the cheapest, more expensive options, like the Do More Unlimited plan, offer additional features. In many respects, Verizon’s Start Unlimited plan and Verizon’s Do More Unlimited plan are similar. Both plans come with unlimited minutes, texts, and on-device data. Both plans also throttle streaming video traffic to 720p quality.1

Differences between the plans


No matter how many lines are on your plan, the Do More Unlimited plan costs $10 more per line each month than the Start Unlimited plan.

LinesStart UnlimitedDo More Unlimited

View pricing on Verizon’s website

Premium data

Subscribers on the Start Unlimited plan will always have low priority during periods of network congestion. As a result, these subscribers may experience slow data speeds when the network is busy. Subscribers on the Do More Unlimited plan receive 50GB of what Verizon calls “Premium Data” each month. Subscribers that have not used up all of their premium data won’t experience reduced speeds relative to other users on the network during periods of congestion.

In most areas, serious network congestion is fairly rare. However, it can be frustrating for low-priority subscribers to use the internet during periods of congestion. Subscribers who value having the best connection at all times can benefit from the Premium Data allotment.

Hotspot access

Verizon’s Do More Unlimited plan comes with 15GB of regular-speed hotspot data. Additional hotspot data can be used at a reduced speed of 600Kbps. Verizon’s Start Unlimited plan does not explicitly include hotspot access.2

5G access

Subscribers on the Do More Unlimited plan can use a phone compatible with Verizon’s 5G service at no extra charge. This perk is not included with Verizon’s Start Unlimited plan. Unless you have a phone compatible with Verizon’s 5G, this perk is meaningless. At the moment, very few U.S. consumers own phones with this compatibility.

Other differences

The Do More Unlimited plan allows a subscriber to get 50% off a Verizon tablet, smartwatch, HumX, or Jetpack (hotspot device) plan. Again, this perk is worth something if you take advantage of it but meaningless for most subscribers.

The Do More Unlimited plan also comes with 600GB of storage on Verizon Cloud. In my opinion, Verizon Cloud is nearly useless for most people. Apple (iOS) and Google (Android) already have good backup solutions.

My take

Both Verizon’s Do More Unlimited and Verizon’s Start Unlimited plans are relatively expensive. If you’re not looking for a premium plan to begin with, I’d encourage you to steer away from Verizon’s unlimited plans altogether. For those wanting a premium experience, I think it’s usually worth the extra $10 to get the Do More Unlimited plan. While many of the perks that come with the Do More Unlimited plan are nearly worthless, but the Premium Data allowance may be quite helpful.

There are two situations where I think the Start Unlimited plan makes a lot of sense. In many cases, a whole family will get unlimited plans with Verizon even though only some of the family members care about having top-notch cell service. If your family is in this situation, it may make sense to put the family members who don’t care about having a top-notch wireless experience on the cheaper Start Unlimited plan. Additionally, people who want to be frugal can always begin with the Start Unlimited plan and only upgrade later if they find their experience with the Start Unlimited plan isn’t satisfactory.


  1. Subscribers must enable 720p streaming in their plan settings.
  2. I’ve seen a number of reports of people on the Start Unlimited plan being able to use mobile hotspot. It’s not clear to me whether Verizon isn’t always enforcing its hotspot rules or if the Start Unlimited plan is intended to allows hotspot access at reduced speeds.