Lies, Damned Lies, and AT&T’s 5GE

There are three kinds of lies: lies, damned lies, and statistics.Benjamin Disraeli*

Fortunately, the sentiment behind this quote isn’t always accurate. Sometimes statistics can reveal lies. AT&T has recently taken a lot of heat for misleadingly branding advanced 4G networks as “5GE.” Ian Fogg at Opensignal published a post where he draws on Opensignal’s data to assess how AT&T’s 5GE-enabled phones perform compared to similar phones on other carriers. The results:1

In response to AT&T’s misleading branding, Verizon launched a video advertisement showing a head-to-head speed comparison between Verizon’s network and AT&T’s 5GE network.

In that video, Verizon’s 4G LTE network comes out with a download speed near 120Mbps while AT&T’s 5GE network came out around 40Mbps. That, of course, seems funny given the Opensignal data suggesting the networks deliver similar speeds on average.

A portion of the Verizon video—not long enough to show the final results—showed up in a Twitter ad. That ad led to a Twitter exchange between myself; Light Reading’s editorial director, Mike Dano; and Verizon’s PR manager, Steven Van Dinter. Dinter explained that Verizon chose to film in a public spot where AT&T’s 5GE symbol was very strong. I take Dinter’s word that there wasn’t foul play or blatant manipulation, but it is funny to see Verizon fighting misleading branding from AT&T with a misleading ad of its own.